Mytulus
A house of three brands, one philosophy
Design-led. Material-focused. Built to last. From Amsterdam to the world.
Amsterdam ⟶ Miami
Premium Leather Goods
Refined Denim
Accessories
Designed in the Netherlands
Made for the World
Since 2010

THE PORTFOLIO

Three brands.
One standard.

Each brand speaks in its own voice.

The foundation stays the same. Proportion, material, longevity.

PREMIUM LEATHER GOODS

Amsterdam Heritage

Leather, done properly.

Considered materials. Clean construction.

Pieces that improve with wear.

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GOOD DENIM.

Good Morning Universe

Denim with structure and intent.

Done exceptionally well, since 2010.

Precise fits. Washed with intent.

Made to be worn on repeat.

Rather Happy

Quality belts that make the outfit.

For those who play with style.

Designed for everyday, your way.

VISIT THE STORE ↗

About Mytulus

Mytulus is a Miami-based fashion group. We build and grow brands with a clear point of view, rooted in European design, material, and longevity.

Our focus is simple.
To create products that feel right in hand, hold their shape over time, and earn their place in a customer’s wardrobe.

Today, Mytulus stands behind three distinct brands, each with its own European roots:
Amsterdam Heritage — leather belts, jackets, bags, and accessories
Good Morning Universe — premium jeans and trousers
Rather Happy — playful, statement belts

We operate across both retail and wholesale, working directly with customers while partnering with retailers throughout the United States.

Across everything we do, our approach remains the same.
Strong product. Clear identity. Consistent quality.

BRANDS

VISION

FOUNDED

03

01

2008

Three principles,
never compromised.

Every brand under our roof is built on the same foundation.

i.

Creative Direction

Everything starts with proportion and material.
ii.

Quality Production

From leather selection to denim wash to final stitch, we work with long-term partners. No shortcuts.
iii.

Attentive Service

Direct, responsive, consistent.

GET IN TOUCH

Let’s make something worth keeping.

Wholesale, press, and partnerships.
We’d love to hear from you.

STUDIO · AMERICAS

Miami

United States

Email

info@mytulus.com